01
Brewery｜Data owner and approver
Manage the authoritative source for product facts and brand language, and decide who may publish what.
- Value hypothesis: reduce repeated preparation and review
- Measure: initial setup time, corrections, update time
- Pilot fit: source material and an approval owner
02
Importer / distributor｜Market-connecting user
Access the latest brewery-approved version for product proposals and customer communication.
- Value hypothesis: reduce time spent finding correct information
- Measure: document use, questions, outdated versions found
- Access: only within brewery-authorized scope
03
Hospitality / retail｜Story-carrying user
Use product characteristics, service guidance, and stories in a format suitable for frontline teams.
- Value hypothesis: improve consistency of explanation
- Measure: views, shares, repeated questions
- Boundary: no consumer alcohol sales functionality